Apple’s 27 Guidelines for Mobile User Experience Design

July 23, 2014

Sorry, but I have to stop you this very instant. If you are expecting to learn something new by reading this article, I am going to let you down big time. However, I do think you should bookmark this page and return to it from time to time and have a refill. A lot of […]

Killing Off the Global Navigation: One Trend to Avoid

July 23, 2014

Traditionally, global navigation appears on every page of a website, and serves 2 functions: Allows users to switch between top-level categories easily, no matter their current location Ensures that even users who don’t enter through the homepage can quickly get a sense of what is available on the website Recently, some websites have begun putting global navigation categories in a drop-down menu. […]

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

July 9, 2014

[So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. It's the foundation of blogging and social media. But it's also the subject of much legal debate, particularly among the news organizations whose material is often […]

What defines product market fit (PMF) for a consumer Internet product?

April 18, 2014

The only real way is to deploy the product and see if you begin to see rapid uptake amongst users.  Conceptually-speaking, I personally have two acid tests for evaluating a consumer internet product’s likely level of market fit: 1) Do females think it is useful?   Silicon Valley has no shortage of narrowly-focused [male] tech geeks […]

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Growth-Hack Your Business With $0

March 24, 2014

Budgets are marketing’s biggest myth. The idea is innocent enough: Companies will dedicate a conservative sum of money to user acquisition and customer retention. But here’s the thing. If you’re running your marketing programs right, your budget shouldn’t even matter. It should be uncapped. Keep in mind that we don’t encourage business owners to go […]

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Becoming Twitter: A Beginner’s Guide To User Acquisition

March 24, 2014

In 2006, Twitter was just a small micro-blogging startup. In 1976, Apple was just a few friends building computers. In 2005, Box was just a fledgling file storage company. What happened? They built amazing products and acquired millions of users. “Build a better mousetrap, and the world will beat a path to your door.” – Ralph Waldo Emerson […]

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The digital doorstep: 4 keys to establishing an effective personal brand presence

March 17, 2014

na Leavy-Detrick is the chief creative scribe at Brooklyn Resume Studio. This post was originally published on the Shutterstock blog and has been republished with permission. Job seekers, freelancers, and entrepreneurs share a common need: having a well-defined digital presence that markets their unique value to the right audience. A solid brand presence should be built around a […]

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Why Cards are the future of the web

March 12, 2014

Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of […]

Avoid These Confidence-Busting Traps

March 12, 2014

Confidence is an expectation of a positive outcome. It is not a personality trait; it is an assessment of a situation that sparks motivation. It’s not confidence itself that produces success; it’s the investment and the effort. To muster the confidence to meet your goals, avoid these common traps: Goals that are too big or […]

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Mobile UX Design Trends for 2014 to Maximize the User Experience

March 6, 2014

2013 was the year that Mobile became part of everyone’s digital consciousness. 2014 will prove to be a year when brands design their applications in such a way to make the mobile user experience as enjoyable as possible. Remember, many Internet users have been accustomed to getting things done on a desktop for the past […]